Affiliate Fraud: How Fake Leads, Stolen Data and Ad Hijacking Hide in Plain Sight
How affiliate fraud works, from fabricated leads and stolen data to brand-term ad hijacking and undeserved commissions, and how to detect and stop it.
The blog · Case reports
Every file, written up
Each episode gets a write-up: the problem we dig into, a summary of the conversation, and practical steps to solve it in your own data.
Fake B2B Leads: When Real Contacts Hide Invented Engagement
In B2B lead generation the names, companies and emails can all be real while the engagement you pay for was invented. How it happens and how to verify it.
Why a KYC Data Match Is Not Proof of a Real Person
A KYC match only shows two records agree. If the reference data is breached, synthetic or stale, the match proves little. How to verify identity properly.
The Human Data Illusion: How to Tell Real People From Data That Only Looks Human
Bots, synthetic identities and generated profiles can look human enough that nobody questions them. Why that happens and how to check for a real person.
Why Lead Quality Is Really a Data Verification Problem
Why the B2C Lead Generation podcast became The Verification Files, and why bad leads, fraud and identity problems all come down to verifying data.